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What are the benefits of having a website?
Studies have shown that every consumer spends an average of 6 hours a day searching the Internet.
This report indicates that in the world of technology and the era of e-commerce, presence in the field of online businesses is essential. The best solution for a powerful presence in such a field is to create a website.
In an age where almost everyone uses digital tools to search online, having a business website is as vital as having a shop, office or phone number. Without paying attention to this principle, you will lose the best communication channel with thousands of users and potential customers. On the other hand, by creating a website, you gain valuable opportunities to market and grow your business.
But just having a website is not enough. Website design is also an effective factor for your strong presence in the digital age;
A professional design that can create a comfortable user experience while interacting better with the audience and ultimately bring you more branding and sales. Getting advice in this area will guarantee your success.
What are the benefits of having a website?
With the advancement of technology, marketing tools have also expanded. Currently, having a website is recognized as the most powerful marketing tool for business owners to offer their services and products. With this tool, you get the license to enter the competition in the online space and by implementing targeted strategies, you step on the path of surpassing your industry competitors.
1. You become a source of information
If you specialize in a specific industry, you can establish a reputation as a reliable source in this field by creating a website. Creating a blog section and publishing informative information in your desired industry is the best step towards gaining this reputation. HubSpot has announced in a report that 56% of consumers of a particular product or service have introduced the influence of a blog as an important factor in their purchase decision. Even if reading blog content doesn't create actual customers for you, you have been able to register your brand name in their minds at no cost.
By creating a rich source of information, your site is more likely to be found by potential customers searching for information related to your industry. As much as possible, explain your services in your blog posts and by creating a call to action (CTA) in a more targeted way, lead them to order your product or service.
2. You emerge with a professional presence in the digital age
In the age of digital technology, creating a business in a traditional way will not meet the needs of customers. Currently, most people search for the name of a business or service or a specific product on the Internet. A professional presence in today's business arena only makes sense by creating a website with an attractive design.
The power of the Internet to introduce a business cannot be experienced in any other space. By creating a website, you can introduce your business to an endless range of customers and achieve success in the shortest possible time with the right strategy. This is just one of the benefits of having a website that should not be overlooked.
3. You improve the SEO ranking of the site
When you search through Google, Yahoo or Bing, you see a list of websites related to your search. By optimizing search engines (SEO) and using the latest techniques, you can increase your chances to be in the top ranks of these engines and get more traffic and ultimately sales. Achieving this goal in the first step requires having a website in your business.
4. You save on advertising printing costs
Although catalogs and advertising brochures are still used in the field of sales, but in the age when all businesses are online, perhaps this method will be less responsive. A more efficient way is to publish all the information related to your business online; A space whose editing and revision costs less.
5. You provide an easy user experience for customers
Another advantage of having a website is to create a professional service system for customers. It is possible to provide such services using email forms, contact information, or even customer chat bots. In this way, you create easy access to the services or products needed by customers on your site.
6. By analyzing user behavior, you increase your site's performance and income
Creating a website offers the best ideas for expanding your business. Various tools for analyzing user behavior help you to get the right insight from them; Identify the desired products and apply the right strategies for maximum impact on consumer behavior. By creating an online survey, you can get more ideas about the products or services your audience needs.
Understanding user behavior is the most important element to engage potential customers and convert them into actual customers. The tool for success in this path is to create a website.
7. You improve your brand identity
By creating a website and buying a domain, you can share your brand name with your audience. This is a quick and easy way to improve your brand identity. By creating a unique business email, you can emphasize your brand identity even more. In this way, while gaining credibility for the brand and building trust for the audience, you can introduce your field of activity to thousands of customers on the Internet.
8. You create a database of potential customers
According to a study in 2020, 78% of marketers identified email communication as the most important success factor in their business. One of the advantages of having a website is access to this business success channel. By creating a website, you can register a list of your users' emails in the form of adding a form. This list will help you to have a database of potential customers available. Your ads will definitely have a higher conversion rate for this group of customers.
9. You increase lead generation
Lead generation is a process that can be implemented by creating a website. Lead generation is the process of attracting and converting potential customers into people interested in the services or products of your industry. By creating a website, you can take steps in this direction in areas such as blog posts, online content, offering a training course and other strategies. In this way, while establishing an organic connection between your audience and your business, you have also done the process of becoming a customer in a natural way.
10. You create value for your customers
In today's competitive market and variety of products and services, products or services with more value are noticed by the public. Value creation in today's businesses is not only related to the way of producing products or providing services; It also includes the way of introducing them; The way that setting up a site is one of the channels to do it.
By creating a website, you can introduce your services or products through various strategies such as landing pages, producing textual content, video, frequently asked questions, etc. If you have succeeded in creating a better sense of credibility and merit of your product or service, you have created value for your users and you will benefit from its fruits.
11. You increase your brand awareness
It is safe to say that one of the most important benefits of having a website is Brand Awareness. If you think that you will bring this concept to life overnight with a simple advertisement, you are very wrong. To buy a product, your site is the first place customers do their serious research. So it is necessary to take the first important step for branding. By creating a site and implementing SEO strategies, you can take a smart step in this direction while interacting better with users. Of course, presence in social networks, digital marketing, events, etc. are other important steps that should not be neglected.
12. You host your product or service in a virtual exhibition
By creating a website, you can introduce your industry in an unlimited space. This is the most important advantage of online businesses that do not worry about the size or area of the business space. By producing valuable content related to your business, you provide access to the information needed by customers at any hour of the day and night. By presenting a photo gallery of your products and services, you hold a virtual exhibition for your customers. In addition, the activity in this space does not limit your customers to a period of time. They can get the information they need by visiting the site at any time of the day or night.
13. You help your brand succeed with your returning customers
One of the other benefits of having a website is creating repeat or returning customers; That is, the same customers who visit your site for the second time. Business advertising methods based on physical elements such as business cards or brochures may be lost. This is despite the fact that users only visit your site once and have its address in their browser's search history. Therefore, there will be no worries about losing the address. This advantage of creating a website is effective in order to perpetuate the brand in the user's mind and introduce it in word-of-mouth referrals.
14. You are recognized by showing validation indicators
An important part of a business's success is related to introducing a brand's credentials, especially to new customers. Creating a website provides the context for this purpose as well. By placing your awards and honors on the site, you can display your credibility and reputation. Placing this information with an attractive design while creating authenticity to your site also increases the trust of users. Displaying "portfolio" and "providing positive customer reviews" are other important strategies to measure your credibility from users, and the best place to present it would be a website.
15. Advertise your workplace at the lowest cost
Creating a website helps to increase the traffic of your branches and offices. By providing basic information such as store location, address, working hours and phone number on the website, on the one hand, you introduce a digital signal for search engines; On the other hand, you provide online users with easy access to your store address details. Providing this information is especially important for potential customers who use smartphones; Because they can search for your business at any time and in any place. Especially, with the presence of GPS technology, mobile phones can quickly search for the exact address of your branch.
16. You save time and money to attract new employees
Few people look for a job title in newspapers these days. In today's technology era, searching online has replaced this traditional method. If you are looking to hire new people for your business, take advantage of having a website in this section. By creating a site and designing a section as "job opportunities", you can announce a call to attract the right people in your business field with the lowest cost and time.
17. You create the digital version of your business in the easiest way
Today, building a website with an impressive design does not require sufficient knowledge of computer codes, HTML and PHP; There are cheaper and easier methods. Web design companies provide you with all the necessary facilities in ready-made formats. Therefore, with a small budget and in an easy way, you can apply for presence in the digital arena. According to your needs, you can make changes in these formats and introduce your brand identity in the best way.
18. With Ecommerce you host a planet of potential customers
If your business is in the area of selling products that you can deliver by mail, take advantage of having a website to invest in an e-commerce or online shopping segment. In this way, you can support a new circle of new customers even with a long distance dimension; Depending on the nature of your business, you will have a planet of potential customers.
In the end, the importance of having a website in the digital age
In our age, creating a website is a key factor for any reputable business. By using this tool, you get a license to enter businesses in the virtual world, and with a professional design and implementation of SEO strategies on your website, you get a chance to overtake your competitors in this space. Building a website provides an opportunity for your brand to be seen among millions of users.
Developing relationships with users, better service, attracting new customers, brand awareness and more online sales opportunities are just some of the benefits of having a website that should not be ignored. Having a website gives you a competitive edge in your industry over your competitors and improves your business image to customers. Not using this powerful digital marketing tool will make your business fail.
So, for the business you are engaged in, create a golden opportunity to be seen among millions of users with an online presence. Introduce your brand in a global showcase by building a website. By receiving advice from website design experts, you can experience a distinct presence from your competitors.
If at the end of this report you want to know more, you can start by contacting us